Corporate Video Production - Top 5 Expert Tips for Creating Memorable Corporate Videos
- sam95866
- Sep 26
- 2 min read
Corporate videos don’t have to be boring. In fact, the best ones tell a story, connect with the audience, and stick in their mind long after they’ve watched them. After more than 15 years behind the camera, here are my top five tips for creating corporate videos that actually make an impact.
1. Start with the Story
Even in a corporate setting, people connect with stories - not just information. Focus on the “why” behind your message. What problem are you solving? Who benefits from what you do? Shape your video around that story first, then layer in the facts.
2. Keep It Short and Engaging
Attention spans are shorter than ever. Aim to deliver your key message within the first 30 seconds, and keep the overall video concise. Two to three minutes is usually the sweet spot for most corporate content.
3. Prioritise Authenticity
Audiences can spot over-produced or overly scripted videos a mile away. Let real people - staff, customers, partners - speak naturally. Authenticity builds trust and makes your video more relatable.
4. Use Professional Production Values
Good lighting, clear audio, and clean editing can make or break your video. It doesn’t have to feel like a Hollywood production, but investing in professional production ensures your brand is presented at its best.
5. Plan for Distribution
Think beyond the shoot. Where will this video live - LinkedIn, your website, internal presentations? Editing for each platform can dramatically improve engagement.
When you combine clear storytelling with professional production and thoughtful distribution, your corporate video stops being “just another piece of content” and becomes a powerful tool for connection. Corporate Video Production - If you are looking to produce a corporate video feel free to reach out to Sam for a free, no-obligation 15min consultation
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